Featured countless times in literature, television and film, Times Square is immediately recognizable and imminently entertaining. After a Broadway-fueled and family-friendly rebirth in the mid-1990s, the area became even more visitor-friendly in 2009 when the entire square was closed to automobile traffic. The area is now an always-busy must-see spectacle of sound, light, and humanity.
Times Square is rated as the world's most-visited tourist attraction by Travel + Leisure, hosting more than 39 million visitors each year. Notable annual events in the area include the famous New Year's Eve ball drop, the Taste of Times Square Food Festival, and Solstice in Times Square, a public yoga practice in the middle of the square.